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BENEFITS AND COSTS OF INTERNATIONAL FINANCIAL INTEGRATION: THEORY The benefits and costs of financial integration can be viewed either from the point of view of individual investors (such as, for instance, the opportunity for international risk diversification, as indicated earlier) or from the point of. The risks businesses face in international finance. The main risks that are associated with businesses engaging in international finance include foreign exchange risk and political risk. These risks may sometimes make it difficult to maintain constant and reliable revenue.
The are a number of key benefits to conducting marketing research. These benefits are largely centered around the information companies can obtain from phone and mail surveys, or focus group interviews. The downside is that marketing research can be expensive. Marketing research agencies usually charge companies for questionnaire design, interviewing, tabulating results and final reports. Small businesses must weigh the benefits of receiving marketing research data against the costs of conducting it. CostsFocus groups usually cost about $6,000 for an eight-person group, according to market research company CSR.
This cost is based on a 90-minute session, allowing each person, including the moderator or interviewer, to talk for 10 minutes. Focus groups are usually conducted at facilities that provide one-way mirrors. This can lower the intimidation factor among participants, as company managers are out of view.Personal interviews are nearly as expensive as focus groups, at $325 per person, according to CSR. The cost for completing 200 phone surveys can vary between $5,000 and $15,000, according to Hosted Survey, another marketing research company. A lot depends on the length of the questionnaire. Mail surveys cost between $5,000 and $7,000.
Moreover, most marketing research agencies charge their clients several hundred dollars for analysis and report writing. Minimizing RiskAnother benefit of marketing research is that it minimizes the risk of certain business decisions. Small companies often use marketing research to predict how well their products will sell regionally or nationally. They may actually test market their products in several areas to track sales and profits. Test markets may include various marketing and advertising promotions.
A company that discovers the marketplace is saturated with similar products minimizes its risk through marketing research; without the research, it would have spent a lot more money rolling the product out full scale, only to have it fail. Evaluating SuccessSmall businesses can also use marketing research to evaluate their success. Consumer products companies often conduct research to ensure that customers are happy with their products. Similarly, a business owner may want to know how well customers in a certain target group like her products. Hence, she may conduct phone surveys among 35- to 54-year-olds, her key target customer, to determine their product satisfaction level.
Business owners often use marketing research to evaluate specific attribute ratings, including how customers rate their product quality, service and professionalism.
The attainment of business exercises monitoring, directing and controlling the channel of a company’s products and services to its customers at the global level to earn profit and satisfy the demands internationally is the motto of international marketing.The main advantages of international marketing are discussed below − Provides higher standard of livingInternational marketing ensures high standard life style & wealth to citizens of nations participating in international marketing. Goods that cannot be produced in home country due to certain geographical restrictions prevailing in the country are produced by countries which have abundance of raw material required for the production and also have no restrictions imposed towards production. Ensures rational & optimum utilization of resourcesLogical allocation of resource & ensuring their best use at the international level is one of the major advantages of international marketing. It invites all the nations to export whatever is available as surplus. For example, raw material, crude oil, consumer goods & even machinery & services. Rapid industrial growthDemand for new goods is created through international market.
This leads to growth in industrial economy. Industrial development of a nation is guided by international marketing. For example, new job opportunities, complete utilization of natural resources, etc. Benefits of comparative costInternational marketing ensures comparative cost benefits to all the participating countries. These countries avail the benefits of division of labor & specialization at the international level through international marketing.
International cooperation and world peaceTrade relations established through international marketing brings all the nations closer to one another and gives them the chance to sort out their differences through mutual understanding. This also encourages countries to work collaboratively with one another. This thereby designs a cycle wherein developed countries help developing countries in their developmental activities and this removes economic disparities and technological gap between the countries.
Facilitates cultural exchangeInternational marketing makes social & cultural exchange possible between different countries of the world. Along with the goods, the current trends and fashion followed in one nation pass to another, thereby developing cultural relation among nations. Thus, cultural integration is achieved at global level. Better utilization of surplus productionGoods produced in surplus in one country are shipped to other countries that have the need for the goods in international marketing.
Thus, foreign exchange of products between exporting country & importing countries meets the needs of each other. This is only possible if all the participating countries effectively use surplus goods, service, raw material, etc. In short, the major advantages of international marketing include effective utilization of surplus domestic production, introduction of new varieties of goods, improvement in the quality of production & promotion of mutual co-operation among countries. Availability of foreign exchangeInternational marketing eases the availability of foreign exchange required for importing capital goods, modern technology & many more. Essential imports of items can be sponsored by the foreign exchange earned due to exports. Expansion of tertiary sectorInternational marketing promotes exports of goods from one country to another encouraging industrial development. Infrastructure facilities are expanded through international marketing.
It indirectly facilitates the use of transport, banking, and insurance in a country ensuring additional benefits to the national economy. Special benefits at times of emergencyWhenever a country faces natural calamities like floods & famines, it is supported by other countries in the international market. The international market provides emergency supply of goods and services to meet urgent requirements of the country facing the calamity. This distribution can only be facilitated by a country which has surplus imports.A company exporting goods to other foreign countries earns substantial profit through export operation as domestic marketing is less profitable than international marketing. The loss a company suffers in domestic marketing can be compensated from the profit earned through exports in international marketing. Foreign exchange can be earned by exporting goods to foreign countries.
Benefits And Costs Of Participating On International Financial Market Analysis
Thus, the profit earned can be used for the import of essential goods, new machinery, technology, etc. This would further facilitate large-scale export in future.